this post was submitted on 29 May 2024
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Furiosa's Box Office Opening Explained: What The Hell Happened With The Mad Max Prequel?! (screenrant.com)
submitted 5 months ago by Emperor@feddit.uk to c/movies@lemm.ee
25 comments fedilink hide all child comments
 

Furiosa's opening weekend numbers have been a point of discourse for many trades after its release. As reported by The Hollywood Reporter, Furiosa slumped to a $26 million gross between Friday, May 24, and Sunday, May 26. However, Furiosa was released over the Memorial Day weekend, taking its estimated domestic total to between $31-33 million. Concerning how Furiosa fared overseas, the reading is not much better. In territories outside of the United States and Canada, Furiosa: A Mad Max Saga earned around $33 million, taking its worldwide total opening weekend haul to a lowly $64-66 million.

Although Furiosa is receiving positive reviews, its box office returns for its opening weekend are underwhelming. Many could point to the film itself and wonder why Furiosa specifically is not resonating with audiences, though the issue is much broader than any one film. Instead, Hollywood as a whole has been suffering with box office success in recent years, with a variety of reasons factoring into this disappointing stretch of failed movies. Furiosa, unfortunately, is simply the latest in a long line of underperforming movies that, if its great reception is anything to go by, should be earning much more.

The first problem facing Furiosa has affected other 2024 releases like The Fall Guy. Since the COVID-19 pandemic, the wait time between a movie ending its theatrical run and being released on digital is increasingly shortening. The Fall Guy's poor box office was capped off with the announcement it would release on digital only two weeks after releasing in theaters. This shrinking wait time is causing audiences to stop spending money in theaters in favor of cheaper, home-video options, which has evidently impacted Furiosa too.

Aside from wider industry problems, Furiosa's status as a prequel is likely a factor contributing to its poor box office. In recent years, prequels to giant movies simply do not have the same pull as they once might have. Some instances include Solo: A Star Wars Story and The Hunger Games: The Ballad of Songbirds and Snakes, both of which grossed significantly less than their other franchise installments. Furiosa is now following suit, with a prequel to Mad Max: Fury Road obviously not high on the list of stories general audiences desired.

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[–] SpaceNoodle@lemmy.world 42 points 5 months ago

I saw infinitely more marketing for Garfield, for which I have infinitely less interest in seeing.

Learned that Furiosa was released after watching Chris Hemsworth on Hot Ones, went to see it a couple days later, loved it.

Also movie tickets cost a fucking arm and a leg so we waited until discount day.

[–] circuitfarmer@lemmy.sdf.org 32 points 5 months ago* (last edited 5 months ago) (2 children)

Personally, I'm tired of franchises. I don't want to see more money grabs when a movie does well. Let's bring new ideas to the table.

The industry has been so obsessed with reducing monetary risk that franchises have taken over.

[–] Emperor@feddit.uk 10 points 5 months ago

I don’t want to see more money grabs when a movie does well.

I agree, but that's not the case here - Miller wrote Fury Road, Furiosa and The Wasteland (a prequel featuring Mad Max) at the same time, so everyone would have the back stories leading up to Fury Road. Theron wanted to make Furiosa first and she was probably right to do so - Fury Road feels like it should have been the big spectacular finish to a trilogy that you build up to.

[–] scrubbles@poptalk.scrubbles.tech 8 points 5 months ago

I feel like most people think that too, yet the studios keep insisting.

I love marvel and Star wars. Doesn't mean that's the only thing I want to watch. Hire more writers and make what they suggest ffs

[–] Twinkletoes@lemm.ee 26 points 5 months ago (2 children)

Memorial Day weekend plus nice weather equals people going outside instead.

[–] Hubbubbub@fedia.io 7 points 5 months ago (1 children)

Exactly. I will see it this weekend. No way was I not going camping over the long weekend.

[–] littlebluespark@lemmy.world 2 points 5 months ago

Personally, there's no way I'm going camping on one of the most overcrowded holidays of the year. People are leaving town in droves and those that aren't leaving aren't going out? Guess my favorite pub is gonna be especially nice, and the campgrounds'll be wonderfully empty next weekend when the weather's even better. Fuck the punters. 🤌🏽

[–] Zoomboingding@lemmy.world 2 points 5 months ago

That doesn't explain why this is the worst memorial day weekend in decades

[–] Nosavingthrow@lemmy.world 20 points 5 months ago

I was aware of the movie but didn't see it because I'm sick of sequels and remakes and prequels and reboots fucking over and over again.

[–] Emperor@feddit.uk 18 points 5 months ago (3 children)

I did also get this in my feed: Anya Taylor-Joy Is The Reason Mad Max Is Failing And It’s Not Her Fault

While she doesn't bring the same physicality to the role as Theron, I think she did a good job in the lead, especially with so few lines.

[–] Veraxus@lemmy.world 17 points 5 months ago (1 children)

She was great. The movie was too long, too unfocused, and generally undercooked (bad CG, etc).

Some more time in the editing bay and the VFX shop and I think there would be a solid 9/10 movie there. As it stands, I’d call it a solid 7/10… but it’s 2024, and 7/10 isn’t going to get people into an inconvenient, overpriced, impractical theater.

[–] Crashumbc@lemmy.world 6 points 5 months ago

MOST movies are too long these days. Lopping 15 or even 25 minutes off many would make them a better movie overall.

[–] ringwraithfish@startrek.website 16 points 5 months ago

Agreed. I thought the movie was a great addition to the Mad Max films. As others have pointed out, some of the CGI was lacking, but other than that it was extremely enjoyable and well paced.

[–] Guntrigger@sopuli.xyz 5 points 5 months ago (1 children)

Interesring read I haven't seen it yet and am a fan of ATJs other work, but it kind of backs up my gut feeling she is an odd choice. Though I think I'm mainly disappointed we didn't get more Theron Furiosa.

I definitely will see it, but don't have a burning desire to go out to see it. In fact talking about it is making me more eager for another of rewatch Fury Road instead. I guess others are thinking similarly.

[–] Emperor@feddit.uk 3 points 5 months ago

Though I think I’m mainly disappointed we didn’t get more Theron Furiosa.

Apparently, Miller wasn't happy with the de-aging technology.

[–] jordanlund@lemmy.world 8 points 5 months ago (1 children)

I mean, I can really only speak for myself, and I guess my wife because we would go together...

I had no idea that it was opening this weekend. I knew it was coming, I just didn't know exactly when. Same for Garfield for that matter.

Also... I guess I'm the only one who never understood why everyone went crazy for Fury Road? It was fine... It's not a bad movie... But I wouldn't put it in the same league as Road Warrior or Beyond Thunderdome.

Tom Hardy just wasn't as likeable as Mel Gibson was in the originals. Like I say, it was fine.

[–] rezz@lemmy.world 16 points 5 months ago* (last edited 5 months ago) (3 children)

Honestly I am baffled by your meh opinion. Fury Road is hands down a top 10, top 5 action film of all time. I’d say the main rivals are The Matrix, Mission Impossible Fallout, Die Hard, Fifth Element, etc.

It is really even top 3 for narrative action, meaning how the action forwards the characters so consistently, which is notable here given the lack of dialogue.

EDIT: You could not like it as much in the context of the Mad Max series; however by most objective narrative measures, it is easily a top film.

[–] hakase@lemm.ee 5 points 5 months ago* (last edited 5 months ago) (1 children)

I also think Fury Road was mid at best for an action movie in general, not just for the series. All of the people putting it on "best of all time" lists makes me feel like I'm taking crazy pills.

EDIT: Ah yes, "objective narrative measures". Do you have a handy list of these "objective narrative measures", along with precise, unambiguous methods of quantifying them?

[–] rezz@lemmy.world 2 points 5 months ago* (last edited 5 months ago) (1 children)

Yes, objective relative to the rules or conventions of visual storytelling in an anatomic sense. This means the literal structure of the action and its values relative to characters.

Each shot (that is not in a moment of montage) has a quantifiable beginning-middle-end that is motivated by the character’s actions on the screen, and again nested inside of the sequence or scene. The reason most people experience the pace of Mad Max as unrelentingly brisk is due to the lack of wasted frames on characters. It is hyper efficient. There isn’t a single shot-reverse shot dialogue in the whole film. There isn’t unmotivated action. There is not an unnecessary or missing character on screen. And the framing from edit to edit does not yank your eye somewhere it’s not meant to be.

Compare this to another all-time action film, Bourne Ultimatum—which has an insane volume of superfluous or narratively unmotivated camera coverage in its action. Literally the action 50% of the time, while utterly spectacular, does not advance the characters at all, and certainly does not have an opinion of its action to infer from the camera choices.

You’re also completely entitled to not care and think it’s boring! But there are definitely objective storytelling mechanics that are binary insofar as they are present or not on a scene to scene, shot to shot basis.

[–] hakase@lemm.ee 4 points 5 months ago* (last edited 5 months ago) (1 children)

objective relative to the rules or conventions of visual storytelling in an anatomic sense

Ok, do you have a handy list of these objective narrative measures then, along with precise, unambiguous methods of quantifying them in a manner that can objectively determine an action movie's quality?

that is motivated by the character’s actions on the screen

This is a subjective determination, unless you can somehow quantifiably show otherwise. How can we objectively know when a character's actions are or aren't sufficiently "motivated"? And even if the beginning-middle-end can somehow be shown to be objectively motivated by the character's actions on the screen, how can you prove that a lack of this sort of beginning-middle-end is objectively bad?

the lack of wasted frames on characters

This is a subjective determination, unless you can somehow quantifiably show otherwise. How can "wasted" be objectively defined here? How do we even know that "wasted" frames are objectively bad?

There isn’t unmotivated action.

This is a subjective determination, unless you can somehow quantifiably show otherwise. How can "unmotivated" be objectively defined here? How do we even know that "unmotivated" action is objectively bad?

There is not an unnecessary or missing character on screen.

This is a subjective determination, unless you can somehow quantifiably show otherwise. How can "unnecessary" or "missing" be objectively defined here? Also, how do we even know that "unnecessary" or "missing" characters are objectively bad?

And the framing from edit to edit does not yank your eye somewhere it’s not meant to be.

By your subjective judgment, unless you can somehow show otherwise. Also, how do we even know that the camera yanking your eye somewhere its not meant to be is objectively bad?

Bourne Ultimatum [...] has an insane volume of superfluous or narratively unmotivated camera coverage in its action

This is a subjective determination, unless you can somehow quantifiably show otherwise. How can "superfluous" and "narratively unmotivated" be objectively defined here? And even if they could, how can you show that this is objectively bad?

there are definitely objective storytelling mechanics that are binary insofar as they are present or not on a scene to scene, shot to shot basis.

Great! Back to my original question then, since nothing you've said here has been relevant to it: what are they, and by what metrics are they precisely defined and quantified? And more importantly, how does that objectively prove that Fury Road is a top 10 action movie?

In short, judging art is always subjective. That is inescapable, and attempts to "objectify" it are doomed to fail, because in the end there's just no accounting for taste. You can tell me why you like Fury Road, and you can even show me that your opinion lines up with "critics" or professors at your film school, but even that is an appeal to authority, and their opinions have as little to do with true objectivity as yours or mine do.

There are many things that are objectively provable, but Fury Road being a top 10 action movie according to "narrative measures" is not one of them.

[–] rezz@lemmy.world 2 points 5 months ago (1 children)

With all due respect, you’re straw manning me quite a bit. I never said anything was “bad” and I never call into question taste. There is not an objective metric to enjoyment of movies or art etc.

There are objective—e.g true or false statements—about the film or story itself. A story absolutely is objectively measurable in a structural sense. You can contend that your enjoyment of a movie is totally subjective, which it is, however you nonetheless would likely agree that for some reason 95% of the stories you consume conform to common structural conventions.

You can test this by playing any number of these action movies side by side with a stopwatch if you’d like, and time when the narrative milestones occur. You could do the same for scene length relative to the purpose of each scene in the story.

There are methods of structuring story elements that absolutely will affect the way you successfully or unsuccessfully enjoy a story.

For example: it is objectively incorrect if you said John Wick follows the conventions of a body horror film. The evidence? Quite literally the actions of the characters and subsequently the mise-en-scene which is there to support your consumption of said characters.

But let’s take a much more obvious example instead of comparing Hollywood tent pole films.

The 2011 film Samsara is considered a documentary film. I would argue it is “documentary” in the most basic sense, in that it quite literally documents happenings on earth—from the directors’ point of view obviously.

Their are objective facts about this movie: it is shot on medium lenses which replicate the human eye, it has very saturated color hue, and there are 0 characters.

You can love this film and feel all sorts of things. But you definitely won’t love the main character and how he does XYZ. It doesn’t have this; it is not a story. The director may say something like “it is a story” in the meta sense, but that is interpolation ultimately, and not something he shot from a screenplay for you to enjoy.

I think if you made film and television for a living, you would likely completely change your perspective.

[–] Rolando@lemmy.world 2 points 5 months ago

A story absolutely is objectively measurable in a structural sense.

Hey, I'm a bit late to this discussion, but...

When I was in grad school I looked over the literature on discourse analysis. Basically, you get a bunch of people, you show them a text, then you ask them questions about how they perceive the narrative structure of the story. Usually you have a theory based on something like Rhetorical Structure Theory. You do statistics on their responses and measure agreement. You're trying to find out if people will reliably agree on the structure of a text when they read it.

When people are reading certain types of highly-structured texts, people will generally agree on where the boundaries of the various components are. But that's not the case for fiction. It's hard to get people to objectively agree on the structure of a story.

However, you mention other features like number of shots and scene length, and those are very likely to have a high degree of agreement in human observers. It's just important to keep in mind the difference between what we as an individual observer identify, and what a population of human observers identify.

(btw I agree that Fury Road is a killer movie, I totally need to see it again.)

[–] jordanlund@lemmy.world 5 points 5 months ago

I could stand watching it again, I caught it in the theater, then bought it on Blu Ray, but I haven't felt a need to re-watch it since then.

I would definitely put the Matrix, Die Hard, Fifth Element, John Wick head and shoulders above it. Two of my other favorites too... Silverado and the Untouchables.

Like I say, it's not bad, I just didn't think it was as great as everyone says it is. It was fine. It had a high bar being a new entry into the Max Max series after 30 years, but it didn't fall all over itself or anything.

[–] Akasazh@feddit.nl 2 points 5 months ago

Hey man, is ok if someone doesn't dig what you love, is a matter of taste and everybody is different.

There's no objectivity in taste.

[–] thejoker954@lemmy.world 2 points 5 months ago

Personally I'm not a huge fan of prequels. They tend to have little to no stake for me.

I know where most if not all the pieces fall.