this post was submitted on 10 Jul 2024
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I'd love for that to happen, but without being paid by a central company, content creators won't...create content. Will it work with content creators own sponsors? Mmm...I don't know
Early YouTube was exactly this, though. Content creators creating for the sake of the content. Sponsors helped a lot, sure, but the vast majority did it without them. Also, current YouTube, many content creators don't or can't monetize. They still create.
Yes, you're right. Are we able to go back? I mean, do they want to go back from being paid to almost nothing? And if I'm not mistaken, professional YouTubers produce a quality of videos that didn't exist back in the days.
Lemmy is a good case study, I would say. Reddit was the epitome of "the front page", until it wasn't. Then many moved to Lemmy, and it was just ok for a while. Now it's getting to where Reddit was before it lost its shite. Not a perfect comparison due to the YouTube monetization, I know, but a good rags->riches->enshitified->rags->riches story. And production quality is much less important, IMO, than content. And, yes, content did increase over the years, but a part of that was video editing technology improvement. Let's take LTT as an example. Before monetization, they had low production quality, but incredible content value videos. Now, the production value (and their paychecks) improved a lot, but the content value isn't what it used to be. It's not bad, it's just less focused on what it used to be. Is that bad? Probably not. But it also means we can start over, and get to the same monetization that we're at now, but without enshitification.
Edit: and I'm not even touching "influencers" in the main comment, who, IMO, don't matter in the grand scheme. They can stay on yt or disappear completely. In fact, if they did disappear, it would make a significant positive impact to the overall content library.