this post was submitted on 25 Jun 2024
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Too big to fail? Search is only one revenue stream.
Similar tactic among all the large tech corpos, switch focus to IaaS, PaaS, SaaS, become the backbone of the modern computing landscape.
It's basically a slow switch to becoming critical international infrastructure like power grids, water ways, and gas/oil pipelines.
This all while locking you in as much as possible and milking as much value as they can squeeze.
That'd be advertising, and by a mile.
Through search. They make a ton with ads on the search page, sponsored links, etc.
I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut
This source seems to indicate that's not the case:
So, 57% from search, and only 10% from ads on non-Google pages.