The target string has 13 characters, a long long has 8 bytes or 16 nibbles -- 13 fits into 16 so nibbles (the (x >>= 4) & 15) it is. Also the initial x happens to have 13 nibbles in it so that makes sense. But a nibble only has 16 values, not 82, so you need some kind of compression and that's the rest of the math, no idea how it was derived.

If I were to write that thing I'd throw PAQ at it it can probably spit out an arithmetic coding that works, and look even more arcane as you wouldn't have the obvious nibble steps. Or, wait, throw NEAT at it: Train it to, given a specific initial seed, produce a second seed and a character, score by edit distance. The problem space is small enough for the approach to be feasible even though it's actually a terrible use of the technique, but using evolution will produce something that's utterly, utterly inscrutable.