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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 5 months ago by MostlyBlindGamer@rblind.com to c/coffee@lemmy.world

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] Hamartiogonic@sopuli.xyz 1 points 5 months ago

Once I saw a bag of over roasted beans from a small roaster. They screwed up the process and ended up with a batch that tasted like smoke, ash and charcoal. Instead of throwing it away, they decided to sell it instead.