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Yes. When I search for a company name and their website is the first organic result, but they still bid on their own fucking name. I click that shit to cost them money for being stupid. That of course reinforces their marketing manager's opinion that they're doing a great job, but whatever. Waste all the money you want, I guess. It's pretty ridiculous how inefficient big companies can be and still make massive amounts of money.
Isn't it dumb that if I Google "Amazon" the top result is their ad and the next is the same link without the ad? Would make way more sense for the Amazon's ad to be the top result if I googled "Wal-Mart"
Yes, that's what online marketing managers would do if they had limited resources.