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I think the hype is warranted in terms of technological progress, it's just the way a lot of big corporations are using it is braindead and often anti-consumer.

It is technically doing exactly what it's supposed to do, but the people in charge at Google seem to have blatantly ignored one of the most important rules of programming: "garbage in, garbage out". They paid for shitpost-tier data, and now it's doing exactly what anyone with half a brain would expect it to do with that information.