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Ford cancels EV battery orders as losses widen to $130,000 per vehicle sold
(www.notebookcheck.net)
this post was submitted on 13 May 2024
102 points (92.5% liked)
[Dormant] Electric Vehicles
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It's common to break down the cost of Fixed Asset Investment to per unit produced by the investment. I won't comment on whether it's "fair" or not but it is common and it's how the article arrived at this eye popping "loss per vehicle" number.
This is why the incremental cost of a unit are often a better measure for longer term profitability and decision making than the unit average cost, especially when you aren't factoring in the market size and ability to repurpose sunk costs in that unit average cost.
Exactly, which is where the term "economies of scale" comes from.
More units = more economy
Ok i guess thats how it is, still weird because you rarely see a per product profit value in this sort of format. Seems like they enjoy crying over losses and staying silent over profits.
It's not in the actual report put out by Ford. It's a creation of the Journalist who wrote the article. So you are unhappy with Julian van der Merwe, the author of the article.
Lol, the dude is literally a neck beard.
Cowboy Bebop rocks tho