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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

116 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] xan1242@lemmy.dbzer0.com 12 points 6 months ago

A little thing called the "Massive Ad client" exists in NFS Carbon, Pro Street, Undercover and even World.

It was used to download ads off the internet and display them in the game's own billboards.

It was also an entrypoint for a NFS World hack too lol so ripbozo EA