PCGaming

6500 readers

4 users here now

Rule 0: Be civil

Rule #1: No spam, porn, or facilitating piracy

Rule #2: No advertisements

Rule #3: No memes, PCMR language, or low-effort posts/comments

Rule #4: No tech support or game help questions

Rule #5: No questions about building/buying computers, hardware, peripherals, furniture, etc.

Rule #6: No game suggestions, friend requests, surveys, or begging.

Rule #7: No Let's Plays, streams, highlight reels/montages, random videos or shorts

Rule #8: No off-topic posts/comments

Rule #9: Use the original source, no editorialized titles, no duplicates

founded 1 year ago

MODERATORS

CSFFlame@lemmy.world

250

Unity appoints former EA and Zynga executive as its new CEO (www.videogameschronicle.com)

submitted 6 months ago by inclementimmigrant@lemmy.world to c/pcgaming@lemmy.world

40 comments fedilink hide all child comments

Stick a fork in it, it's done.

you are viewing a single comment's thread
view the rest of the comments

[–] cygon@lemmy.world 21 points 6 months ago

As an indie developer, I began divesting from Unity when Riccitiello pushed Helgason out and took over.

Back then, the predictable changes quickly rolled in: all the features were suddenly free (once, Unity's business model was to sell their Pro version with additional features), developers were forced into subscription licenses, Unity began gathering investor money, then acquired a micro transaction business, then a telemetry business, then a video ad business...

I assume Bromberg will merely be its second "new economy" CEO and continue to run Unity like Uber, with a hazy revenue model that probably circles around putting Unity into as many mobile shovelware games as possible to siphon money off the ads served via Unity's ad network and micro transactions flowing through Unity's micro payments business.