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Meta’s “set it and forget it” AI ad tools are misfiring and blowing through cash (www.theverge.com)

submitted 6 months ago by misk@sopuli.xyz to c/technology@lemmy.world

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[–] Rentlar@lemmy.ca 93 points 6 months ago (1 children)

Since February 14th, [Advantage Plus] has overspent on numerous occasions and ignored the cost caps we have in place on it,” he said.

If only I could wave my hands, say "AI" and use it as an excuse to steal money from advertisers, but only companies as scummy as Meta can get away with that kind of scam.

[–] beefbot@lemmy.blahaj.zone 6 points 6 months ago

“ignored cost caps” - naw. nun uh. HUMAN SAYS NO.