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Why is there a surge of deodorant products mostly advertised to women in the US? (lemmy.world)

submitted 6 months ago by MutilationWave@lemmy.world to c/asklemmy@lemmy.ml

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So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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[–] tearsintherain@leminal.space 20 points 6 months ago* (last edited 6 months ago) (1 children)

A fundamental tenet of marketing, the art of separating dollars from your wallet, is to make you feel that you are less. That you are deficient, unless you look like so and so, have such and such, so buy this and that. Consume baby, consume.

But specifically saying there is a surge across all America is anecdotal. People from different regions get different advertising, broadcast wise and different search results.

[–] MutilationWave@lemmy.world 2 points 6 months ago (2 children)

This is on cable TV. I don't see ads online because I'm not a fucking idiot. I think cable ads are the same across the country but I'm not sure.

[–] SPRUNT@lemmy.world 4 points 6 months ago

Cable ads aren't the same across the country, and very soon won't be the same across the city. Addressable TV will bring personalized ads no matter what you're watching.

As to why you may see a bunch of ads for similar products all of a sudden, there are a couple causes. When a new company/product comes on the market, they may flood the airwaves with ads to get their name out there, or they may not be familiar with how buying and scheduling TV ads works and will cluster things together so it seems like a barrage instead of spread out over longer periods. Also, when new competition comes to the market, the current leaders get nervous and increase advertising to retain their customers and try to keep them from changing brands. Lastly, it's the phenomenon about noticing something which causes you to notice it even more (I.e. "there weren't as many of [my car] on the road before I started driving one.")

[–] tearsintherain@leminal.space 2 points 6 months ago

Cable tv ads are def not the same across the country. Differ region to region, city to city, age group to age group, time slot to time slot, and are highly targeted just like online ads.