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Dukaan lays off 90% of support staff after introducing AI chatbot for customer support
(www.moneycontrol.com)
This is a most excellent place for technology news and articles.
I would agree, this was my first thought.
Though if the product is sufficiently defined, and bounded, it might make sense. Think support line for a fridge, oven, or other less-open products. Unbounded spaces like general purpose computer support will initially struggle while documentation is built up.