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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] ItsMeSpez@lemmy.world 6 points 7 months ago (2 children)

Package managers was one of things that I had hard time adjusting to when I first adopted Linux, since I was so used to just searching for software on the internet, downloading, and installing it when I was using Windows. Now that I'm comfortable with a package manager, I find the Windows experience of installing software to be so much worse. It's so much nicer to just install software using one or two commands in the terminal.

[–] KillingTimeItself@lemmy.dbzer0.com 2 points 7 months ago

it's often really hard to get around that "culture" barrier of just not downloading EXEs. Once you figure that out, it's so much easier.

[–] Bulletdust@lemmy.world 2 points 7 months ago

This was my experience precisely. These days, installing some .msi or .exe.from some obscure corner of the internet seems somewhat ass backwards.