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Microsoft wants to hide the 'Sign out' button in Windows 11 behind a Microsoft 365 ad (www.neowin.net)

submitted 7 months ago by Frellwit@lemmy.world to c/technology@lemmy.world

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[–] elvith@feddit.de 17 points 7 months ago

Do you know the term "trust thermocline"?

Basically it described a problem with the boiling the frog technique. There's a point for every user at which they're fed up with the bullshit, lose all trust in you(r company) and are hard to impossible to get back as a customer. Every customer leaving has a little unnoticeable effect on you, but with time there will be so many people that you lost that all your tactics to lock your users in will fail.