this post was submitted on 14 Mar 2024
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[–] wise_pancake@lemmy.ca 5 points 8 months ago

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

Ah, you are right, I misread that sentence as the CTR being 28%!