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Reddit wants to raise $748M with IPO, sets value at $6.4B (go.theregister.com)

submitted 8 months ago by jeze@lemm.ee to c/technology@lemmy.world

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[–] Nurgle@lemmy.world 6 points 8 months ago* (last edited 8 months ago)

A Reddit user is $2 now, but they have terrible ad targeting. Reddit users volunteer troves of info about themselves, so even a modest effort to start tying all those user signals together could be a great boost to that number (which really wouldn’t take much). Plus monetizing that base for LLM data and you got a stew going. They’ll of course do the cash grabby enshitifying stuff too, but their user data is much more underutilized than facebooks at the moment.