Don't blame the users for using the feature Instagram provided and then promoted heavily through view preference. Instagram was lost when it allowed video. Remember the crash of single-image videos on Facebook? Same shit, preferential serving of videos on Facebook. You're asking users to self-regulate to a standard you set nearly half your lifetime ago. So yeah, I'd love for Instagram to just be pictures for vine to host quippy videos, and to keep long format videos on either YouTube or Facebook depending on content, but I can't be mad at my platform-active friends for maximizing views