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That's a pretty fast turn around on walking it back. I guess the backlash was intense. Too little too late though, I'm done with Wendy's. I don't care how they spin it now, we all know this wasn't ever going to benefit customers or reduce strain on staff, it was just a scheme to price gouge during lunch/dinner rush. The fact that they even considered doing this is enough reason to never give them my business again.
Kirk Tanner's only been CEO for 3 weeks and immediately started in with this fuckery. It'll be interesting to see how many more Mooches he lasts.
This was the straw that broke the camel's back for me. I considered them an upper tier fast food place for decades. Past few years or so they have shit on all that.
They've been nearly dead to me for awhile, but they are fully dead to me now.
Edited to add: Arby's is expensive as hell, but at least their food is consistently good - at least has been every time I've had it. But even arby's is really close to the "I could get that from a bar cheaper and better" line for the stuff I really enjoy from them (like their surprisingly good gyro). At least there you can fall back on the good old roast beef sandwich and it's not too too bad price-wise.
When a company says its investing millions to offer value they really mean to extract value, hoping us dum dums beleive them.
Good call. As with every other industry where bullshit rent-seeking has taken hold, the attempted fee tack-on and walkback are an experiment in how far they can go before appeasing customers. It's about testing waters before wearing people down. Rest assured, the one CEO's peers have taken note of this noble effort. Eventually, as they see it, one of them will succeed in making it stick, paving the way for them all to do the same. The first CEO to make it stick will get additional bonuses, praise, and a higher level of notoriety within their rarefied circles.
Yeah, adjusting prices each hour or each days is kind of stupid. But when you're looking at price adjusting in weeks or months to follow the seasons..it makes more sense but stupid nonetheless.
There was nothing in the original communication that suggested they were going to do what you’re saying they are now walking back though.
Dynamic pricing doesn’t necessarily mean increasing the price above the original. My work uses dynamic pricing to compete with competitors prices for example, but only downward. If a competitor is cheaper and we can match or beat it while still maintaining margin we will do it. If a competitor is more expensive we don’t touch our price, even though we could increase it while still being cheaper. I know this because I wrote the dynamic pricing system myself.
For a fast food chain this could be useful for things like selling off food cheaply when it’s approaching its throw away time, ie a burger has been sitting there for 8 minutes and gets thrown away and written off at 10 minutes. For the next 2 minutes that burger gets dropped to 50% price. It’s a win win because the customer gets cheaper food and the company gets at least some money for something they were about to throw out.