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Have you tried not spending $30 million dollars to sell hamburgers?
I mean, holy shit. You sell burgers and fries. Does everything need to be digitally and AI enhanced?
Imagine if they spent that money making their food better.
It would take more than $30m to pull off that incredible feat.
The digital menu boards are there so they don't have to hire as many cashiers.
It's why Five Guys and In-n-Out have been gaining market share the last 10 years. Give me a good burger, good fries.... that's all I want.
Five Guys is more expensive than the vastly superior local burger joints now. Not a great comparison.
In-N-Out is an unbeatable value, but is only franchised in very limited areas in order to control quality.
Yeah Five Guys is priced higher than almost anywhere else in my area and has been meh when I've gone. In n out doesn't exist here.
It is expensive, but when faced with the choice of a $15 meal from Wendy's or a $15 meal from Five Guys, I'm always choosing Five Guys.
Also, my local Five Guys is amazing. I haven't had any issues with quality that others seem to regularly have.
And why are you not supporting your local hamburger restaurants?
Edit: downvotes from Ronald McDonald's alts
Because there literally aren't any fast food local hamburger joints in my town.
Well there's your problem
Isn't that the whole context of the thread?
If we were talking about a sit down restaurant and $20-30 a plate, it'd be a whole other discussion.
I find it hard to believe that you can't get takeout cheaper than that.
...ok. I'm not that invested in continuing this conversation. Have a good night.
It's only the afternoon here. Maybe I'll get some burgers from my favorite local hamburger restaurant later.
Why would I, as a customer, be 'motivated to visit' to see your magic price changing menu? I'm going to a restaurant that can't fucking do that.