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The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests (mashable.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests::undefined

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[–] brbposting@sh.itjust.works 25 points 9 months ago (1 children)

When X's Super Bowl traffic is compared to other social media platforms during the same time period, the bot issue on Musk's platform appears even more stark. …

Out of more than 40 million visits from TikTok, only 2.56 percent were determined to be fake. Facebook sent 8.1 million visits and 2.01 percent of the monitored visits were classified as inauthentic. And over on Instagram, only 0.73 percent of the 68,700 visits from the platform were fake.

Tytunovich tells Mashable that it's not out of the ordinary to see spikes in fake traffic on social media platforms during big events like U.S. elections. However, he has never seen anything close to X's 75.85 percent.

Twitter, Superbowl February 2023: 2.81%

[–] Untitled4774@sh.itjust.works 11 points 9 months ago* (last edited 9 months ago)

“Bots!” Musk yelled, as if conjuring them up.

A war against them he declared, but really, he was just building his own army it seems.