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Do you even understand what I'm saying?
The world isn't a better place if research slows down because they charge you $7100 but it's $650 elsewhere.
Lower the god damn prices.
Bam there's fewer rich assholes now and millions of individuals are better off.
Do you understand what I'm saying? Don't just lower prices, also increase investments in R&D. We are not at peak R&D efficiency, so don't ignore it completely.
If they truly believed they could spend more money and get more out of it, they would be, because that would give them billions more in bonuses.
These multi billion dollar companies run efficiently until they don't because they expanded too much too fast and the bureaucracy and size becomes the problem.
Why do you think that they can get more money with more efficient R&D? Sometimes less efficient solutions result in more money.