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1940s Schlitz Beer Ad (lemmy.world)

submitted 9 months ago by GraniteM@lemmy.world to c/vintage@lemmy.world

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From LIFE Magazine

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[–] jqubed@lemmy.world 1 points 9 months ago (1 children)

I wasn’t sure if they still make Schlitz, but it looks like they do, now from Pabst Blue Ribbon

[–] mosiacmango@lemm.ee 9 points 9 months ago* (last edited 9 months ago) (1 children)

The previous company turbo fucked the recipe in the 70s. Its why it went from the #1 beer in the US to completly forgotten.

Looks like Pabst is claiming they brought back the 60's recipe. I dont think i believe them, honestly.

[–] jqubed@lemmy.world 4 points 9 months ago

They forgot step two, bring back the original recipe as Schlitz Classic?