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Taylor Swift deepfakes on X falsely depict her engaging in election denialism — and have been viewed millions of times (www.nbcnews.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Taylor Swift deepfakes on X falsely depict her engaging in election denialism — and have been viewed millions of times::Taylor Swift is being targeted again by deepfakes, with supporters of Donald Trump posting manipulated media falsely showing her supporting Trump.

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[–] autotldr@lemmings.world 5 points 9 months ago

This is the best summary I could come up with:

Deepfakes are real media that is manipulated, often with the help of artificial intelligence, that tends to target celebrities and high-profile women in particular.

A representative for X wrote “The team was made aware of this AI-generated video and we took action on almost 100 posts on February 4, 2024, under our Synthetic and Manipulated Media policy.

The X account that the manipulated media appeared to originate from has also posted numerous other deepfakes on X, some also involving Swift.

A post on Monday contained an edited video of Swift’s album of the year acceptance speech at the Grammys, which appeared to use voice-cloning technology to make it sound as though she was saying “Trump won,” “F--- Joe Biden” and “Trump 2024 bit----, let’s go.” That post has over 750,000 views, according to X’s metrics, and it did not contain a manipulated media label or a community note indicating it is fake until after NBC News reached out to X for comment on Wednesday.

A search for “Taylor Swift Trump” on Instagram surfaced one post containing the video and no content labels or indications that it was fake.

The social media platforms that NBC News found hosting the fake Swift videos without content warnings have all struggled to moderate disinformation — AI-generated and otherwise.

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