Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Why is everything called blue sky all of a sudden? I see blue sky everywhere - blue sky plumbing, blue sky builders, blue sky bar, blue sky physical therapy, blue sky cbd… even Mt Evans was renamed to Mt Blue Sky.
Are you sure it's not just Baader-Meinhof phenomenon? Once you're primed to notice a particular thing you'll notice it more often, even if it was around equally much beforehand.
Software devs for a long time would discuss "green field" development, which is a metaphor from constructing a building in an empty field: you start from nothing, and build all new. Most software devs prefer to write new code rather than try to learn the quirks and nuances of a large, already-existing pile of code, so "green field" is considered both desirable and often practically unattainable.
"Blue sky" is a similar concept but loftier. It isn't just that you have an empty field waiting for you, you've got the infitie expanse of the clear blue sky: endless possibilities, unlimited creativity, etc. "Blue sky development" as a metaphor I think comes from designers, product managers, and other software-dev adjacent fields. It means thinking of ideas that are out of the box and unconstrained by historical limits.
That's why everything is named that: execs and marketers love that kind of hollow promise. That anything is possible even though actually they're almost always just clones of existing things whose greatest innovation is to loudly proclaim how new and innovative you are.