this post was submitted on 04 Feb 2024
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I don't mean like scams or anything like that. I mean what's the ad that has done the worst job as an advertisement? Instead of making you want to buy the product you wanted to avoid it.

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[–] Krudler@lemmy.world 17 points 9 months ago* (last edited 9 months ago) (1 children)

Gillette had an advertisement and it was a bunch of different hot men lined up and a woman fondling their bodies, evaluating what trimming style she found most sexually appealing. They were encouraging you to buy their trimming products.

I just thought, let's flip it around. There's a bunch of busty and tight women in swimsuits, and a man comes and lustfully fondles their bodies, and then they're telling you to buy makeup.

Edit. I should add that this was what made me decide to just stop buying their products. It was just one commercial, and I'm not making a big whoopee about it, but it motivated me to make a change and there's no reason to go back. I pretty much realized through this that I don't need any of their products that I formerly used, and I can shave myself for pennies versus what I used to pay them for disposable blades.

[–] rekabis@lemmy.ca 5 points 9 months ago

I just thought, let's flip it around.

This is how you best determine the presence of gender bigotry.

Take the genders in contention, and swap them. If the skit or saying or phrase or whatever no longer “reads” exactly the same as it did before, then the “inoffensive” version is nothing more than gender bigotry being aggressively whitewashed.

Example: “kill all men” ↔ “kill all women”. Do both sides read the same? Are both sides taken to be “equally offensive” by most of society? No? Congrats, you have correctly identified the left hand side - frequently lobbed about by a majority of female supremacists as “a joke” - as being a whitewashed example of gender bigotry. And mercy upon the soul of anyone who utters the right-hand version, such is the severity of how offensive society sees it as.

I can shave myself for pennies versus what I used to pay them for disposable blades.

Safety razor, FTW. Blades are cheap, I can shave myself daily for five years for the same price as a 16-pack of replaceable Gillette razor heads that barely last me six months with only thrice-weekly use. And I have a straightedge for dealing with neck hairs during the winter when I let my beard grow out, works wonders in giving me a clean edge to my beardline. If I take care of it well, I could pass that straightedge down to one of my grandnephews in near-mint condition.