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Like 50% of the self help industry is showing people that they're actually the problem in their lives. You'll never get a person like that to read a book called "actually you're the problem" but frame it in a way that they agree with, "surrounded by idiots", and then set up some scenarios, but break them down to show why the other people actually aren't idiots, and it's the "surrounded" person's issues showing through... Well, they may stick around long enough to learn something.