402
‘Seismic shift’: driving unaffordable for many in US amid push toward SUVs
(www.theguardian.com)
this post was submitted on 30 Jan 2024
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If by "American" you mean North American, then yeah, you are correct, because pickups are also super popular in Canada and Mexico. But I don't think that's what you mean. I think you mean to specify the US which again, is incorrect. The fact that pickups are so popular in Canada and Mexico as well tells us that contrary to what I suspect you're trying to imply, there isn't some kind of special innate idiotic pickup truck gene that's unique to Americans and that instead, it's all about marketing.
After all, if marketing and advertising didn't work, it wouldn't be a multi-billion dollar industry. What the big American car companies have done with amazing effectiveness is to make owning a pickup truck an intimate part of a lot of people's self-image. That's what you are arguing against and that's why it's nearly impossible to change anyone's mind about it.
That's all fair enough. And let me just include the first part about North America in there and not also pick the fight about Canada being mostly in that same cultural bundle because this thread is already trolly and angry enough.
I think if this thread wasn't such a hassle it'd be interesting to pick some of that apart, because I do think the marketing is culturally bound, not arbitrary (if it was arbitrary it would have worked in the places where it didn't). I do think it's obviously hard to argue about the identitarian bit you mention, though, because... well, look around this thread.