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Formula E team fires its AI-generated female motorsports reporter, after backlash: “What a slap in the face for human women that you’d rather make one up than work with us.” (www.caranddriver.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Formula E team fires its AI-generated female motorsports reporter, after backlash: “What a slap in the face for human women that you’d rather make one up than work with us.”::px-captcha

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[–] saltesc@lemmy.world 6 points 9 months ago (2 children)

Not on TV. Female AI is for house and assistant chores only, like Siri and Alexa. At least no one's ever complained about that before...

Worst part is if they made it a guy, they'd get more flack. Damned if you do, damned if you don't.

It's clear they need to make it a golden retriever with subtitles and the project can keep going.

[–] dangblingus@lemmy.dbzer0.com 2 points 9 months ago (1 children)

It's not reasonable to expect regular people to all have executive assistants. I'm not sure what point you're trying to make here. We're talking about a job that a real person could perform, working for a multi-billion dollar company, not an AI that can mark stuff in your calendar for you.

[–] nonfuinoncuro@lemm.ee 1 points 9 months ago

It's not reasonable to expect regular people to all have executive assistants.

Jared doesn't think so https://youtu.be/B-aJ83eb2BQ

[–] GregorGizeh@lemmy.zip -4 points 9 months ago

You do realize those voice assistants have male voices too? Just switch it over.

As for the reason why they are female by default, iirc they did some studies on it and it turns out people subconsciously trusted them less and especially men were likely to disregard their advice.