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AI-created “virtual influencers” are stealing business from humans (arstechnica.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] TwilightVulpine@lemmy.world 2 points 11 months ago

Good luck convincing 8 billion people all to agree on anything, especially to drop something that has become so enmeshed with people's lives already.

But it is going to make it worse. All the data they are collecting from us will be directly funelled into how best to manipulate us in an individual manner. It is not custom tailored to a personal level yet. Even the most cynical and greedy influencer doesn't have the means to individualize ads. But if it's all AI-created, then it can be done.

Yes artists come up often in this kind of discussions, the ones that are losing their job to ai never had one in the first place

Nice No True Scotsman, sounds like you don't really value their work, that anyone who could be replaced never deserved to earn a living to begin with. I don't think there is anything I can respond to that, because at that point we have a fundamental conflict of values and worldview.

I believe artists, even small artists, deserve to be supported and that our world and culture is better off for that. Including Jim.

The guy that gets a commission from the newly opened local microbrewery for graffiti-ing their walls is hardly losing any work to ai.

That is, until a drone can physically print AI-created graffiti and replace that guy in the same way that the digital artists get replaced

If anything they could integrate ai in their creative process.

Assuming said artist even wants to do that, why would that business hire someone to use an AI if it could do it themselves? The benefit of AI is making content creation easier and faster. It's not enough to say that "artists could just use it" because inevitably that makes it so less artists would be needed or hired for any given work. Say the graffitti artist manages to use said AI and drones and get by. Well, then it doesn't need a team and apprentices anymore. And these won't manage to do the same because the graffiti worked is already handled.

Ultimately, what is all this for? Rather than automation freeing us to have leisure and be creative, it's freeing us to carry boxes in an Amazon warehouse.