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Movies still make most of their money at the cinema. They can't survive without that. I can accept movies and TV moving to the Super Netflix after six months or so.
TV is kind of harder, especially for the really high budget stuff.
They need to have it like music, where you have multiple services but they all have the same content. Maybe some are cheap and cheerful 1080p stereo, and some are more expensive full fat 4K HDR Dolby TrueHD. But everything needs to be on it and stay on it.
Well something is wrong then because on the music side you have spotify with the “1080p stereo” of a low bitrate lossy stream + paying less to artists and then you have high res lossless and atmos on the apple side… for the same price.
The move to streaming has bottomed out the music industry too, small artists can no longer survive as musicians as they make next to zero money from it. No cd sales, awful spotify payouts. It's not a goal anyone should look to.