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Ads are what have been keeping the internet largely free. They don't really bother me anyways. Both the creator/site/company and the consumer benefit from this transaction. If the ads make the experience unbearable though, easy enough to simply disengage from it.
Internet is not free, and there was plenty of cool stuff online well before everyone decided to make money out of every single thing. So no, bad argument.
Edit: Let me correct myself: there was much more cool stuff before.
It costs money to host a website. And if the creator feels they are entitled to some money if people keep viewing their content, then that's alright.
It costs about 15€ a year to have a domain, and a bit of electricity with server equipment depending on the size of your platform.
They can get the money by selling merch in their webshop or even like Wikipedia rely on donations.
It doesn't need to be a whole datacenter, like Facebook. Better not to actually.
They are free to feel entitled. Good for them.
If it's free then why do I pay ~$150/ month between phones and home service?
That's the price of freedom my friend
That's an issue between you, your ISP, and your carrier.