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Unfortunately the idea of net neutral can definitely be twisted in a way that makes it worse than nothing.
By picking an easier target, and promising to hit it, you can make it look like righting the ship just a little bit will do the trick, when really a complete U-turn is required.
By focusing so much on what is being done, and over-blowing how effective it is, the fact that we've barely started is being overlooked. An example of this is stuff like the new apple watch being "carbon-neutral", this will placate consumer guilt, allowing apple to sell and therefore produce more of them, even though producing less of them would objectively be better for the planet, no matter how "carbon-offset" they are. (Not to mention that apple only promised to offset one specific model, which I'm sure most consumers will conveniently overlook when they opt for a color they like better instead of the "environmentally friendly one".) And it is a luxury product, we should be questioning whether the planet can afford to spare the expenses to fuel that industry right now, at all.
The same thing is happening politically. We are replacing action with feigned action, so we can keep going in mostly the same direction.
I agree, greenwashing is a real problem. Hence my point around holding these people to account. We all have a responsibility to ensure they cannot back out of these commitments, and it's only with that kind of pressure we'll see any meaningful change. Luckily we are starting to see that kind of sea change begin to happen.
That being said, I do believe that it is also important to foster positivity when it comes to climate change, to ensure we don't drown out motivation with defeatism.