this post was submitted on 05 Dec 2023
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Do many real life users even know about ad blockers?
YouTube seems to think so
YouTube has been running a successful awareness campaign for those that didn't know about Adblockers.
The reason there's such a pushback against them is because they've become popular. It used to be a secret amongst nerds; now it's common even on the iPhone.
I once saw stats from a 2015 study that said 40% of people on the internet used ad blockers. Who knows how that's changed since then, but as somebody else said, the majority of people who don't probably don't even know that you can block ads, otherwise they'd probably be using it.
That's much much higher than I would have expected.
Agreed, I expected it to be 10% or less. I was very surprised.