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Inside the 'arms race' between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies. (www.engadget.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Inside the 'arms race' between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube's dramatic content gatekeeping decisions of late have a long history behind them, and there's an equally long history of these defenses being bypassed.

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[–] Thorny_Insight@lemm.ee 31 points 11 months ago

Ads work. These companies wouldn't spend millions in them otherwise. Consumer behavior is among the most studied psychological phenomenoms in the world. If you show an ad to one person it's near impossible to tell if it had an effect or not but show it to a thousand people and you'll see it.