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People who read marketing emails, where do you find the time to do so? And why? (aussie.zone)

submitted 1 year ago by trk@aussie.zone to c/asklemmy@lemmy.ml

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I assume there are people who read these things, otherwise companies wouldn't send me so many of them. I seem to get daily spam from literally any company I've ever interacted with in any way, and they are long boys full of text and pictures that Thunderbird helpfully hides from me but I presume are full of jagged brightly coloured stars saying "DEAL DEAL DEAL" or whatever.

Mostly I click delete on these emails faster than the email client can even load them, but every so often I peruse a few sentences of the trade specific items that give a headline that promises actually interesting information... but its always just more marketing guff disguised as a news story.

It's obviously making someone money to spam the world constantly, so I assume someone is reading these things and acting on them.

Who are you?
Why are you interacting with the spam and making it viable for companies to keep sending it?
What do you do that you have so much free time you can allocate some of it to consuming it?

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[–] Paradachshund@lemmy.today 3 points 1 year ago

There are some I read, mostly from small local businesses I'm rooting for.

The really big corporate ones I don't know, though. I skip those too.

I can tell you from personal experience learning about email marketing that it's considered one of the most effective marketing tools out there, so yes it definitely works. It's a percentages game, though. You send out 100,000 emails and maybe you get 1-2% click through. That's still 1k-2k people who went to your website who wouldn't have without it, all with very minimal cost to the business.