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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 10 months ago by JRepin@lemmy.ml to c/technology@lemmy.world

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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] gkd@lemmy.ml 11 points 10 months ago

Yep. I could see people sticking around if there were not viable alternatives. And while those alternatives have indeed been around for a good while, they are very available now. There’s really no excuse now.

Now, while I do think Mastodon is the better platform, I’m curious to see how BlueSky affects Twitter’s user base once it comes out of its “beta”. For all of its faults, it does have the smallest learning curve - if really any at all - when comparing it to Twitter.