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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] xapr@lemmy.sdf.org 1 points 1 year ago

They were big through investors throwing money at a money sink for years. Youtube was losing tens to hundreds of millions of dollars a year for a long time, before it finally became profitable.

A new competitor wouldn't get such favorable support from investors.