this post was submitted on 13 Oct 2023
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It's that horrible situation isn't it?
The internet was riddled with adverts everywhere. Intrusive things that ate up our time and our bandwidth.
So we used ad blockers.
It became clear that even the folk that didn't use ad blockers were worthless. That is, the market decided their attention was worthless.
The bottom fell out of the advertising market, so business moved to a subscription model.
We all supported it initially. Netflix was held up as a brilliant model.
Then the subscription services got greedy and let advertising in anyway. Except that money no longer funds your experience, not does it really fund the creators. It just funds the owner of the streaming service.
Meanwhile, the lack of feedback that advertising gave as a metric means that the services are becoming worse, delivering lower quality product.
And now it's 2023 and I find myself defending advertising.
I'm a little agnostic on piracy. I don't mind if others are into it, but I use my local library. I watch older films that can be found cheaply. Sometimes I just choose to do something else.
They keep you on this hook, this notion of current culture. The excitement of the new big thing that everyone's watching, but really your fomo is being exploited, and often that's also true of people pirating the material. They are still contributing to this very social form of advertising display.
However, I'd stand by pirates who are looking to find films that have been made, deliberately, unavailable in the public space because corporations can see profit in their absence.