this post was submitted on 08 Oct 2023
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Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool (kotaku.com)
submitted 1 year ago by kid2908 to c/climate
20 comments fedilink hide all child comments
 

cross-posted from: https://derp.foo/post/295424

There is a discussion on Hacker News, but feel free to comment here as well.

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[–] at_an_angle@lemmy.one 11 points 1 year ago (2 children)

Growing up, the amount of Lego and Shell sets that were around was astounding. And apparently, ExxonMobil did a few brand deals with them as well.

Trying to make gas stations(fossil fuels)cool isn't anything new. The number of toys branded with oil companies is staggering.

[–] TopRamenBinLaden@sh.itjust.works 2 points 1 year ago (1 children)

Did they make something like gas trucks and gas stations? Or was it just the sponsors on the little race car sets? The race cars make sense, but if there were people building Lego gas stations, oil rigs and stuff thats wild

[–] amelore 3 points 1 year ago

Yes multiple gas stations, car washes, tankers, and as a sponsor for Ferrari race cars. Similar deals with Exxon and Esso.
Since the 90s it's all their fictional Octan brand instead