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Not my OC but what I've believed for years: there's no conflict between reducing your own environmental impact and holding corporations responsible. We hold corps responsible for the environment by creating a societal ethos of environmental responsibility that forces corporations to serve the people's needs or go bankrupt or be outlawed. And anyone who feels that kind of ethos will reduce their own environmental impact because it's the right thing to do.
Thoughts?
Corporations don't operate under the same rules, laws or have the same motivations as humans do.
The humans that run them can't change this without laws and appropriately tough penalties enforcing new behavior.
What he speaks of may work on the local mom and pop retail store or restaurant.
Whoever wrote this is way off base when it comes to multinational mega corps.