this post was submitted on 20 Sep 2023
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Hmm. Are you asking in good faith, or to dogpile? Anyway, sure; I can explain why.
The Gruesome - clickbait because "if it bleeds it leads."
Story - words like "story" are often plainly false when the article is a tiny blurb or fluff piece. Thankfully, this article is an actual story. But remember, it's still bait.
of How - clickbait because it asks a question it doesn't answer, baiting the headline-reader to click.
Neuralink's Monkeys - oh, another Elon Musk altar. The press can't get enough of Musk.
Actually Died - more bleeding leading.
Headlines can just be content, rather than a tease. This article title intentionally relays no new info.