Reddit

As another commenter said elsewhere, it's more nuanced than that. It drives a bit of traffic in the short term, but people interested in the original content are forced to create new subreddits (which take significant time to gain momentum again). And the gag will eventually taper off and engagement will be lower. Overall, it's a decent form of protest (given the blackout is being forcibly overturned), as it will likely lower the value of Reddit overall, hopefully nuking the potential IPO.

Though that doesn't invalidate your second point. Kinda fun to watch a dumpster fire for a little while, though.

In the short term, sure

But in the long term, the novelty will wear thin and people will find the content they want elsewhere

Not exactly. I think the advertisers will start to ask some uncomfortable questions, as will any inverstors for the IPO.

Blocking reddit in /etc/hosts works well too.

It depends, how long until it will not be fun anymore to see every sub turned into a meme?

I give it 2 days. After that people will stop tuning in as regularly.

Also traffic != money in regards of advertisers.

If traffic increases but the engagement lowers then that is a death blow to reddit.

The metric that got posted 1-2 days ago that engagement was cut down from 31 to 17 seconds during/after the blackout is huge and a metric the advertisers will look at.

This is what I did after the disastrous AMA.
Deleted my history with reddact.
Uninstalled Reddit.
Uninstalled Apollo (crying).
I won't go on this platform anymore.
Although I'm missing some 'niche' communities such as antkeeping or those about specific incremental games..

Now I'm trying to filter all the communities that are on this topic.
Even if it's on the fediverse, speaking about Reddit gives them more visibility.