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I reckon there are two factors at work here, the profit imperative and enshitification. The profit imperative relates to how corporations have to make exponential profits every single year (and as we all should know you can't have exponential growth in a finite system.)
And enshitification is a result of the profit imperative, with all the corporations trying vainly to keep the profits rolling in they have to cut quality, be it through replacing ingrediants with inferior ones or pumping in the sugar so it's harder to taste the wood chips, killing third party alternatives for viewing your site to keep all the ad revenue to yourself, putting out unfinished products and charging top dollar while treating your users as unpaid testers.
Or any other of the million shitty practices corporations can think up to keep the economic perpetual motion going, it's all going the same way in the end though because you can't get blood from a stone and as a great man once said “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”
Nobody said that companies have to make exponential profits, that's why non social media companies are doing ok.
The reason social media companies are failing is because investors are tired of throwing cash away and need them to turn a profit