this post was submitted on 12 Sep 2023
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The narrative around Lightning was always that they’d keep it for 10 years and then move to something new, Schiller even called it “a modern connector for the next decade” when it was announced, and at the time it was better than anything else on the market.
No one who’s been paying attention is surprised that Apple switched this year and not next. I’d love to go dig up my years old comments on Reddit about this but like many of us I deleted my whole history. I had hoped they’d advance the timeline and release the 14 with USBC because of the EU regs, but I’m convinced this was the plan because they waited for the lighting to fulfill its 10 year target (just like with the 30 pin connector) and not until the EU regs actually forced them in 2024.
When the iPad switched to USBC in 2018 it was a foregone conclusion that iPhone would too, and the assumption was always for it to happen in 2023.
How does it take 5 years to integrate the world's most popular and standardised connector?
Call me a cynic, but maybe they just wanted another five years of selling over priced cables and another five years of controlling another part of the "ecosystem".
I’m saying it was a choice to ride out the full 10 years with lightning, not a limitation. They tooled up for 10 years of lightning and they stuck to the plan.
Apple produces hardware at a scale not imaginable to mortal people. When they want to use a chip in their phone, they just buy up the chip's factory's entire production run for the next few years.
Apple was the only company that had no shortages during the chip troubles of 2020/21/22. That’s because they plan ahead. They have a logistics person at the helm, and it’s very visible.
All of this naturally leads to ridiculous planning cycles.
How does it taste?
Starfuckers, Inc