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I'm managing a Google ad campaign for a non profit with a budget of a few hundred dollars a month. I came up with some keywords but have been using their automated stuff too. If you could suggest one thing I can do to improve what would it be?
Has the nonprofit applied for the Google Ad grant? Worth looking into it, if not.
Definitely this, but it does limit your targeting options. But it's not so bad if your sole goal is brand awareness, as it's all paid for you.