Technology
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Ubuntu needs to change that. Hey Walmart, here's a $1 thumbdrive you can sell for $5. 500% markup! It's a can't miss deal!
Seeing a very popular and powerful $5 OS next to $100 Windows cards at the store would be pretty compelling. I guess their advantage would still be that all you need is a code to install Windows on many machines while you need to boot into an external drive to install Ubuntu (and any other OS).