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Billboards featuring OnlyFans model ruled ‘not overtly sexual’ by UK advertising watchdog
(www.euronews.com)
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OnlyFans is generally a porn distribution platform, yes. It was created with wider intent, but was taken over by amateur porn makers. You basically sign up for free, then you subscribe to people you wanna jerk off to or whatever. some accounts are free, some are paid, most offer paid content on the side, like custom requests or old videos. I help one of my friends make content for her OF account here and there; I'm happy to answer questions you have about it.
I don't really have questions about OF beyond getting context for the billboard. In the US I don't see porn stars advertising in such everyday places. I have certainly seen billboards that are similar to the one shown in this article, but those are from companies with a big advertising budget like Victoria's Secret, as you mention. I think porn stars are generally not wealthy enough to have a big advertising budget for billboards.
Average OF model makes less than $200 per month so I agree. (average model's subscribers = 21, Average monthly rate = $7.20, OnlyFans keeps 20% profits).
However, when you look at where you CAN get to, the investment could be considered worthwhile, if you think it will increase subscriber count.
Someone in the top 1% of OF models (on income basis) can make over $6K per month
Someone in the top 0.1% makes over $100K per month (but thats like.. literally Cardi B, Mia Khalifia, etc so good luck)
Billboards in the cheaper ranges are $2K -$6K, but can go to $20K/month in dense urban areas.