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Pornhub’s parent company is changing its name to total nonsense (www.theverge.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

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[–] AFaithfulNihilist@lemmy.world 10 points 1 year ago

These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

The general public loses out because information is now fractured and the continuity is broken.