this post was submitted on 13 Jun 2023
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Some websites load the ads before the page itself, which seems to get around many adblockers. Or at least I've heard some folks say that. Can't say for certain, though my adblocker doesn't seem to work at all on some sites, and that could be why.
Youtube could bake the ads into the video stream to make them unskippable. This still wouldn't stop frontend technologies like Invidious from scraping.